There are currently over 1.92 billion websites on the internet today. To be successful in your niche, you need to compete with thousands, if not millions, of other websites vying for the same attention and traffic. Having a popular website is more than selling products, services, or a great blog. You need to bring value to potential customers in new ways and improve website navigation.
Three Tips to Increase Organic Traffic
There are laundry lists available of website improvement tips, but having so many options is overwhelming and could prevent you from making any changes to your website pages. These three tips are easy to implement and pay off in huge dividends.
Be Mobile-Friendly
More often than not, people visit websites via smartphones and tablets. So while most website design takes place on a computer, you must adapt your service pages to be a mobile-friendly website for easier viewing and navigation.
While building and editing your website, frequently check mobile device previews. In this preview, you should look for the following features to be easily visible and legible:
- All text throughout the page
- Navigation buttons
- Images and resolution
- Image size
- Call-to-Action buttons
- Submission fields
As technology and society continue transitioning towards mobile devices, it’s in your company’s best interest to adapt your business website.
Focus on SEO
An oft-overlooked aspect of a website is search engine optimization (SEO). While blog posts and text on a website is necessary, you must use web space and word choice wisely to help search engines find your website. If Google and Safari can find your website easily, they recommend your page to site visitors and improve your analytics.
SEO strategy is essential for business websites looking to improve their online presence. SEO focuses on word choice, sentence structure, images, headings, paragraphs, credibility, length of visit, click rate, website speed, page speed, and website users to determine the best websites to recommend to people. Using programs like Ahrefs and SurferSEO is an excellent start to selecting the best practices for SEO.
Use Call-to-Action (CTA)
You want to turn website visitors from potential customers to buying customers. You can accomplish this task in a couple of different ways:
- High-quality product
- Strong recommendations
- Video testimonials
- Call-to-Actions
Most websites focus on the first three pieces, but they often leave the latter out of the equation, yet it’s an essential design element. Since you can’t verbally speak to your customers on a mobile site, you need to encourage visitors through text and easy ordering.
CTA buttons should follow any text that describes a product or service the customer purchases. After each description, you want a CTA to bring online users to your store or contact page. Without a CTA close by, you give your potential customer a chance to change their mind and not purchase from your online store.
Use CTA buttons throughout your entire website to increase click rate and income.
Conclusion
In 2022, the internet will have plenty of advice, services, and goods. To stand out from the crowd, you need to offer something nobody else can do–improve your website’s digital performance. Start by ensuring your mobile website is user-friendly, utilize SEO to increase organic traffic, and populate your website with CTAs.
Accomplishing all these tasks can be overwhelming, but that’s why Made in Fort Worth exists. We strive to help businesses like yours improve web design, increase Google analytics, and dominate the digital marketplace with top-tier website content. Contact us today to start your new project for 2022 and watch your business take off.
